Bangalore based Deccan Rummy is claiming to be the fastest rummy site in India.
13 card Rummy, Indian Rummy, Classic Rummy-…these are certain buzzwords that are taking the Indian gaming by storm. Of late, there has been a steady surge in the number of rummy players in the country, thanks to numerous rummy sites that have popped up in the recent past.
Deccan Rummy aims to tap this burgeoning market with its exclusive features and offerings.
Deccan Rummy – The Beginnings
Thamaraikannan, the Operations head of Deccan Rummy reveals: “Around 2015-16, rummy was catching up slowly in the market. Only a few numbers of sites were offering the rummy card game. We realized the potential for the need for a homegrown site”.
The biggest challenge 13 card rummy sites were facing at that time was that earning the trust of the company. People were beginning to if the companies rig the game. Most companies operated on leased software, with that building the trust was a laborious process.
It gave the company enough impetus to work on a home-grown software. The team spent considerable time and resources to build the product. Within a year, we came up with a state-of-the-art rummy software. A brand new rummy site that was built with HTML 5-advanced graphics, when most sites were flash-based was a perfect headstart to kick off the business. Banking on this exclusive feature and several other offers and promotions, the rummy site made rapid strides in the Indian gaming market.
Kenny Goutham further adds “Our task was cut out in front of us, we had a product to develop and make it stand apart in terms of offers and features. Having spent a considerable time into the research of the product, we brought it to live to the customers with a fantastic bonus offer. It was only a matter of time for the site to become popular. Players got a splendid gaming experience and within a few days, the site was becoming popular in the gaming community”.
The product became available to the public in the year 2016 and very soon it’s mobile version – the rummy mobile app is now available to both Android and iOS users.
The ever-expanding gaming ecosystem
Indian gaming ecosystem which has to move slowly at the beginning of the 2010s started moving more bullishly. According to a recent report by KPMG and the Indian Federation of Sports Gaming, the online gaming industry in India is likely to generate revenue of ₹12000 crores by the financial year 2023, growing at CAGR of 22%. The whole gaming ecosystem got an uplift with smartphone penetration and extensive internet connectivity.
The introduction of artificial intelligence and concepts like Virtual Reality and Augmented reality into the gaming sphere has excited several gaming fans. The two biggest benefactors of this growth are Indian rummy tournaments and fantasy sports. Both are skill- games that require the user to apply his analytical and cognitive skills to win the game.
Growing a standalone platform requires a lot of investment when it comes to branding, advertising, and marketing. Deccan Rummy has so far managed to carve a niche for itself without support from angel investors.
Deccan Rummy registered this impressive growth within a short period of time by giving the users a bevy of exciting offers and promotions. It keeps continuous player engagement with exciting free rummy tournaments and leaderboard contests with exciting giveaways!
Having built a customer-friendly rummy platform and securing it with Fairplay certification from Infysec and impenetrable RNG algorithm, and with a user base of close to 2 million, things are looking bright for Deccan Rummy.