Video gaming is generally considered to be a part of the man’s world. But of late, women from various walks of life are participating and making the game arena very interesting. Hollywood actresses like Megan Fox, Mila Kunis, and Fast and Furious girl Michelle Rodriguez have all confessed to being avid gamers. Women are no longer strangers to the gaming world, thanks to the aggressive marketing by gaming companies and rapid expanse of mobile technology.
PepsiCo CEO and Chairman Indra Nooyi has said in an interview that she likes to play rummy with her kids when she really wants to blow off steam. She also mentioned that she likes to play Bridge, Scrabble, and Sudoku online.
Women are catching up with men – Stats Indicate
Contrary to the popular misconception that women detest playing video gaming and loathe men who are game aficionados, statistics indicate that they are into gaming big time. Also, looking at the empirical evidence indicates women are equally passionate about games like men.
According to 2016 Video Game Statistics published by Big Fish, Out of 155 million Americans who play games regularly, 48% are women. Isn’t that a staggering volume? Also, a study conducted in the UK in the year 2014 found that 52% of gamers are women. It goes without saying that mobile gaming has contributed to this huge surge in women venturing into gaming. It is estimated that online gaming will generate a review of $99.6 billion in 2016, up 8.5% compared to last year.
Women have always been fascinated by mobile games, right from the days of dinky handsets that carried captivating games like Snake 2 (widely played by those using Nokia basic sets).
The advent of smartphones has made tremendous inroads in the gaming industry as it allows players to play the game from anywhere. The current generation of Mediatek and Qualcomm Snapdragon processors provide a memorable gaming experience. Many smartphones are coming out in the market specially designed to meet the expectation of game aficionados. Newly arrived cell phones brands like XIAOMI, LEECO are considered to be effective for mobile gaming as they carry awesome specifications at a throwaway price. Games like Asphalt 8, Fallout Shelter, Hearthstone: Heroes of Warcraft have captured people’s imagination and are being played by different users across the world. The convenience of playing the games you like in any position using your smartphones is not going to be replaced so easily. Because of the popularity of large screen smartphones, many hand-held console devices have gotten the boot.
According to a survey conducted by TNS, a market research company at the behest of Facebook, it was found that 47 per cent of all smartphone players are now women. This indicates that gaming on mobile devices is increasingly becoming gaining momentum among women. Also, it was found in the survey that 71% of the users chose smartphones are the top gaming device for users compared to 64% who preferred PCs and 34% that preferred tablets. The convenience of playing games on the large screen smartphone with awesome graphics can be attributed to the popularity of mobile gaming with women. Due to the spike in the number of women users, many games have popped up with a female figure as a pivotal character. Also, consider the fact that playing online games from their mobiles serve as a gateway to playing serious games for young women eventually. However, one disheartening fact is women constitute just 22 percent of the game industry according to the International Game Developers Association (IGDA). We can expect this numbers to shoot up as more and more women are venturing into playing mobile games every day.
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